⚡ AI Acquisition Intelligence Platform

Stop Managing Marketing.

Start Managing Growth.

The AI-powered operating system for iGaming acquisition teams. It connects every marketing source - paid social, search, DSPs, affiliates, CRM - and tells you exactly where to scale, where to cut spend, and what your team should do today.

No spreadsheets  ·  No manual reports  ·  No guessing.

Acquisition Dashboard - Jun 2025 ● Live
Total Spend
$284K
↗ +12.4%
FTDs
1,024
↗ +8.2%
CPA / FTD
$154
vs $165 target ✓
FTD → NGR
3.8×
↗ +0.4×
Daily spend - last 14 days 14d · 30d · 90d
Casino NJ · Meta$48.2K312 FTDs2.81×
Live Casino IL · Meta$19.5K145 FTDs3.12×
Sports CA-ON · TikTok$29.4KFatigue1.92×
Let the numbers talk

Trusted by Modern Acquisition Teams

€500K+
Large-scale accounts with monthly budgets exceeding €500K
12+
Global markets covered
6+
Years iGaming intelligence
Built for Your Reality

Built for the Problems Operators Face Every Day

If your acquisition team spends more time collecting data than acting on it, you're not alone. These are the problems we built the platform to eliminate.

Rising CPA
Acquisition costs creep up week after week - and nobody can explain exactly why.
Wasted Ad Spend
Underperforming campaigns burn budget for days before anyone notices.
Unclear Traffic Quality
You know which channels deliver FTDs - but not which ones deliver profitable players.
Budget Allocation Guesswork
Monthly budget decisions rely on gut feel instead of CLTV and payback data.
Attribution Discrepancies
Meta claims one number, Google another, your CRM a third. Nobody agrees.
Creative Fatigue
Winning creatives decay silently while CPA climbs and CTR collapses.
Poor GEO Performance
Every market behaves differently, but campaigns get judged by one global benchmark.
Manual Reporting
Analysts spend hours every Monday assembling reports that are outdated by Tuesday.
Too Many Dashboards
Ten disconnected tools, DSP consoles, and spreadsheets - zero complete picture.
📊
One AI-powered acquisition operating system - updated in real time Every channel connected. Every anomaly investigated. Every decision backed by data. Your team stops collecting reports and starts acting on intelligence.
Why It's Different

Traditional Dashboards Show You Data.
We Tell You What To Do With It.

Most reporting tools stop at charts. Your team is still left doing the hard part: figuring out what the numbers mean and what to do next. That's exactly where our platform starts.

Traditional Dashboard
You do the thinking
Shows reports and static charts
Displays KPIs without context
Manual investigations - hours of digging per anomaly
Generic global benchmarks for every market
Problems found days after they start costing money
No answer to "what should we do now?"
AI Acquisition Intelligence
The platform does the thinking
Explains what happened - and why
Finds problems automatically, 24/7
Detects growth opportunities before competitors do
Prioritizes actions by expected business impact
Localized GEO benchmarks - CPA, CLTV, payback per market
AI recommendations plus a live AI Assistant on your data
AI Assistant

Ask Your Data Anything. Get Answers in Seconds.

Your analysts shouldn't spend half a day answering "why did CPA go up yesterday?" The AI Assistant has live access to every campaign, GEO, creative, and player cohort - and answers with data, context, and a recommendation.

AI Assistant
● Connected to live campaign data
Why did CPA increase yesterday?
CPA rose 18% ($154 → $182), driven by two factors:
1. Creative fatigue on your top Meta campaign (Casino NJ) - CTR down 31%, frequency at 4.6.
2. Google Ads conversion rate dropped in GB after a landing page change at 14:20.

Recommendation: rotate in the 3 tested backup creatives for Casino NJ and roll back the GB landing page variant. Estimated CPA recovery: $150-158 within 48h.
Which GEO should receive more budget?
Canada (ON). Current CPA $172 vs a localized target of $210, D90 CLTV $512, payback in 41 days. You have roughly $6.8K/day of profitable headroom before hitting audience saturation.
Ask anything about your acquisition data...
Which campaigns generated the highest D90 CLTV? Compare Meta vs Google performance Which creatives should be paused? Show campaigns with the highest profitability
AI Action Center

"What Should My Acquisition Team Do Today?"

Every morning, your team opens ten dashboards and asks the same question. The Action Center answers it. It's the operator's daily command center: a prioritized list of exactly what to do, ranked by expected business impact, with a confidence score on every recommendation.

High Impact
Increase budget on Live Casino IL · Meta by $4K/day
ROAS has held above 3.0× for 9 consecutive days with stable CPA. Projected impact: +38 FTDs/week at current efficiency.
Confidence
92%
High Impact
Pause Poker DE · DSP - CPA 49% above localized target
$245 CPA vs $164 target for Germany. Losing an estimated $780/day. Reallocate to Casino NJ, where headroom exists.
Confidence
88%
Investigate
CPA spike detected - Slots GB · Google Ads
CPA up 36% in 6 hours with stable click volume. AI investigation points to a conversion rate drop after the 14:20 landing page change.
Confidence
81%
Refresh
Creative fatigue - Sports CA-ON · TikTok
CTR down 41% over 7 days, frequency at 4.8. Rotate creatives within 48h to avoid an estimated $2.1K in wasted spend.
Confidence
85%
Opportunity
Scale winning GEO - New Zealand shows profitable headroom
NZ campaigns run 22% under localized CPA target with D90 CLTV of $498. Similar-audience expansion could add 60-80 FTDs/month.
Confidence
79%
See your own Action Center - built on your real campaign data.
In a 30-minute demo, we'll show you what the AI would flag in your accounts today.
📅 Book a Demo
AI Opportunity Engine

Most Tools Find Problems. Ours Also Finds Growth.

Fixing what's broken only protects your budget. Growing requires knowing where the next profitable dollar should go. The Opportunity Engine continuously scans your data for upside - not just downside.

Untapped GEO Opportunities
Markets where your player economics support profitable expansion - surfaced with forecasted CPA, CLTV, and volume estimates.
Budget Scaling Recommendations
Exactly how much more a winning campaign can absorb before efficiency drops - so you scale with confidence, not hope.
Similar Audience Opportunities
Audiences that mirror your highest-CLTV players - identified from deposit behaviour, not just click patterns.
Creative Expansion & Campaign Ideas
New angles and campaign concepts generated from what's already winning - with forecasted upside for each idea.
Country Intelligence

A $200 CPA Can Be Great in Canada and a Disaster in LATAM.

Every market has different acquisition economics. Judging all campaigns by one global benchmark means killing profitable campaigns in high-CLTV markets and overspending in low-CLTV ones. Our AI evaluates every campaign against localized benchmarks: target CPA, CLTV, payback period, conversion rates, market difficulty, and your own historical performance.

🇨🇦 CanadaHigh CLTV
Target CPA$210
D90 CLTV$512
Payback41 days
AI verdictScale ↑
🇳🇿 New ZealandHigh CLTV
Target CPA$195
D90 CLTV$498
Payback44 days
AI verdictExpand ↑
🇧🇷 LATAMVolume Market
Target CPA$48
D90 CLTV$117
Payback52 days
AI verdictOptimize CPA →

One global benchmark hides the truth. Localized intelligence reveals where your next profitable player actually is.

See It In Action

The platform your team will actually use every day

Designed around the decisions operators make - not the exports your ad platforms produce.

app.acquisitioniq.com/dashboard/campaigns
Campaign Intelligence
June 1-28, 2025 · 18 active campaigns
All GEOs
All Sources
Total Spend
$284K
↗ +12.4%
FTDs
1,024
↗ +8.2%
CPA / FTD
$154
✓ vs $165 target
FTD → NGR
3.8×
↗ +0.4×
CampaignSource SpendFTDs CPAReg→FTDROAS
Casino NJMeta$48.2K312$15424.9%2.81×
Live Casino ILMeta$19.5K145$13427.1%3.12×
Slots GBGoogle$36.1K198$18221.4%2.14×
Sports CA-ONTikTok$29.4K167$17618.7%1.92×
Poker DEDSP$21.8K89$24515.2%1.31×
✓ Real-time data, no manual refresh
✓ All channels and DSPs in one interface
✓ Built for iGaming workflows
Decision Intelligence

Reporting Tools Answer One Question. We Answer Four.

Traditional dashboards stop at "what happened." Your P&L depends on the other three.

1
What happened?
Every channel, campaign, GEO, and creative - unified in real time.
2
Why did it happen?
Automated investigations trace every anomaly back to its root cause.
3
What happens next?
Forecasts show where spend, FTDs, and CPA will land before month-end.
4
What should we do?
Prioritized recommendations with expected impact and confidence scores.
Platform Capabilities

Every Capability, Organized Around One Thing: Outcomes

We don't sell you a feature list. Each capability exists to move a number you care about - CPA down, CLTV up, wasted spend out.

Acquire Better Players
CLTV Intelligence
Stop optimizing for cheap FTDs that never deposit again. Compare channels by lifetime value, deposit behaviour, and the FTD to NGR ratio to find the players who actually build your bottom line.
D90 CLTVRevenue/playerFTD → NGR
Custom Attribution & Funnel Intelligence
When Meta, Google, and your CRM all disagree, your budget pays the price. Build attribution that reflects your actual funnel - from click to registration to FTD to deposit - and allocate with confidence.
Multi-touchReg → FTD funnelBudget allocation
Scale Winning Campaigns
Creative Intelligence & Performance Score
Know which creatives drive the lowest CPA and highest-value players - and get warned about fatigue before CPA climbs. Every campaign gets a performance score against its localized benchmark.
CPA analysisFatigue signalsPerformance Score
Forecasting, Campaign Ideas & Opportunity Engine
Know where the month will land while there's still time to change it. Forecasts flag pacing risk early; the Opportunity Engine and AI campaign ideas show you where the next profitable dollar goes.
Spend pacingFTD targetsAI ideas
Protect Your Budget
Investigation Engine
Every CPA spike, revenue drop, and tracking anomaly is automatically investigated down to root cause - before it becomes an expensive surprise in next month's report.
Anomaly detectionRoot causeBudget waste
Alert Engine, Budget Management & Spend Tracker
24/7 monitoring across every channel and DSP. Instant alerts when CPA spikes, campaigns stop spending, budgets drift off pace, or tracking breaks - so problems cost you hours, not weeks.
CPA spikesTracking breaksSpend pacing
Make Better Decisions
AI Assistant & AI Action Center
Ask any question about your acquisition data and get instant, data-backed answers. Then open the Action Center to see exactly what your team should do today - prioritized by business impact.
Live AIRecommendationsConfidence scores
Reports, Executive Overview & Weekly Digest
Board-ready reporting without the Monday scramble. An executive overview for leadership, deep-dive reports for the team, and a weekly email digest that keeps everyone aligned automatically.
Executive viewWeekly emailMulti-operator
Weekly Email Digest - performance summary sent to your team every Monday.

Performance Intelligence · Behavioral Intelligence · Strategic Execution

Turn acquisition insights into actions through data-driven media buying, creative testing, and growth initiatives.

See how it works on your data →
ROI & Business Impact

The Only Metric That Matters: Profitable Growth

Features don't pay for themselves - outcomes do. This is what changes when your acquisition team runs on intelligence instead of intuition.

Reduce Wasted Ad Spend
Underperformers get caught in hours, not weeks. Every day of earlier detection is budget saved.
Improve Budget Allocation
Move spend from channels that deliver FTDs to channels that deliver profitable players.
Acquire Higher-Value Players
Optimize toward CLTV and FTD to NGR - not vanity metrics that flatter reports and hurt margins.
Save Hours of Manual Reporting
Reports, digests, and executive overviews generate themselves. Your analysts analyze again.
Make Faster Decisions
Answers in seconds instead of investigation cycles that take days. Speed compounds.
Scale Winning Campaigns Sooner
Scale signals with confidence scores mean you capture upside while competitors are still exporting CSVs.
Built Specifically for iGaming

Not a Generic BI Platform. An Acquisition OS Built for This Industry.

FTDs, NGR, bonus costs, GEO regulations, affiliate deals, player cohorts - generic analytics tools don't speak this language. We built the platform around iGaming acquisition economics from day one, for the people who live in them:

✓ Casino Operators
✓ Sportsbook Operators
✓ Heads of Acquisition
✓ Performance Marketers
✓ Affiliate Managers
✓ CMOs & Multi-Brand Groups
Integrations

Connect Your Existing Stack

Your data stays where it is. We simply make it actionable.

Meta Ads
Google Ads
TikTok
DSPs
Affiliates
CRM
Tracking
Custom APIs
Analytics
Internal DB
The Transformation

Imagine Running Acquisition Where Nothing Is a Guess.

Know where your budget should go - by channel, GEO, and campaign.
Know which campaigns deserve to scale - with confidence scores, not hunches.
Know which players generate long-term value - and where they come from.
Know where you're losing money - the moment it starts, not at month-end.
Know exactly what your team should do next - every single day.

Book a personalized demo and see what the AI would tell your acquisition team today - using your markets, your channels, your economics.

✓ No spreadsheets
✓ Setup in days, not months
✓ Built for iGaming operators