13 700 000 000
Google searches
a day
................
A DAY
That's a lot,
isn't it?!

Do you want to run Google ads but don't know how to start?

Common problems

Do you want to scale up your campaigns?

Do you want to improve your ad quality, rank or keywords?

Does your competition always above your ads?

Do you have high CPA or CPC and want to push it down?

If one of the following statements are true it's time to optimization.

What are paid search ads?

Paid search ads, also known as search engine marketing (SEM) or pay-per-click (PPC) advertising, are online advertisements that appear on search engine results pages (SERPs) when users conduct searches using specific keywords or phrases. These ads are typically displayed at the top or bottom of the search results and are marked as "Ad" or "Sponsored" to differentiate them from organic search results.
Long story short; you'll positioned first place in Google but it has a price.

What are the main benefits of search ads?

Generating Leads

If you're looking to increase leads or sales quickly, Google Ads can help by targeting users actively searching for products or services similar to yours.

Increasing Website Traffic

If you want to drive more traffic to your website, Google Ads can be effective in getting your site in front of relevant audiences.

Promoting Events or Sales

If you're running a special event, sale, or promotion, Google Ads can help increase visibility and attract more attendees or customers.

Building Brand Awareness

Google Ads can be used to increase brand visibility, especially for new businesses or those entering new markets.

Targeting Specific Audiences

Google Ads offers various targeting options, allowing you to reach specific demographics, locations, devices, and interests.

Competing for Keywords

If you want to rank for specific keywords on search engine results pages, Google Ads can help you compete for those keywords while working on your organic SEO.

Measurable Results

Google Ads provides detailed analytics and insights, allowing you to measure the performance of your ads and make data-driven decisions.

Remarketing

You can use Google Ads to retarget users who have visited your website before, keeping your brand in front of them and encouraging them to return.

When to use search ads?

These examples illustrate how search ads can be effectively used across various industries and marketing objectives, such as retargeting, promotions, product launches, local advertising, lead generation, and ticket sales, among others, to reach specific audiences and achieve marketing goals.

audience targeting

Search ads are beneficial when targeting users with high purchase intent. For instance, when people are actively searching for specific products or services using search engines, displaying ads at the top of search results can capture their immediate attention. This is especially effective for e-commerce businesses during peak buying seasons or when users are searching for particular products.

direct response campaigns

When the goal is to drive immediate actions such as clicks, conversions, or purchases, search ads can be more effective. Users clicking on search ads are often ready to take action, making these ads ideal for generating quick responses, such as signing up for a service, making a purchase, or booking an appointment.

local businesses

For local businesses like restaurants, service providers, or stores targeting customers within a specific geographic area, search ads are highly effective. They allow these businesses to appear prominently when users nearby search for related services or products, increasing the likelihood of attracting local customers.

specific keyword targeting

If your marketing strategy heavily relies on specific keywords or phrases relevant to your business, search ads are ideal. They enable precise targeting of these keywords, ensuring your ads appear when users search for terms directly related to your offerings.

promotions

When running promotions, discounts, or limited-time offers, search ads allow you to display these offers directly in search results. Users searching for deals or specific terms related to discounts can be targeted effectively with these ads.

competitive industries

In highly competitive industries where businesses vie for visibility, search ads can offer an edge. Industries like insurance, finance, or legal services, where multiple companies compete for the same keywords, can benefit from search ads to maintain visibility and attract potential customers.

highly targeted remarketing

Utilizing search ads for remarketing purposes can be advantageous. Targeting users who have previously visited your website but didn’t convert, search ads can display tailored messages or offers to re-engage them when they conduct related searches.

complementary to SEO

Search ads can complement organic search engine optimization (SEO) efforts by targeting additional keywords or filling gaps in organic search visibility. This can ensure a broader presence on search engine result pages (SERPs) and increase overall visibility.

However, before start running a paid search campaign, it's crucial to follow the steps below

Market analyzis

Analyze the market aligned the defined goal. Discover potential opportunities for PPC strategy.

Research

Keyword research to find the relevant keyword for your business, then optimize them based on performance.

Campaign setup

Set up campaigns align with your budget & objectives. Create compelling ad copy and relevant landing pages to ensure a high-quality user experience.

First results

Gather data and analyze the initial conversions. We ❤️ data - more data is better. It shows us the right direction where to go.

Optimization

Continuously monitor and optimize your campaigns based on performance data. Do some minor changes, adding new assets by time to keep up the performance.

Overall, Google Ads can be a valuable tool for businesses to reach their target audience and achieve various marketing objectives, but it's essential to approach it strategically and thoughtfully.